Hello skiers, Niels here again. I’m one of the engineer/designers at Crown and am currently wrapped up in the designs for the 2009/2010 season. We’re making a lot of progress on two fronts, we’re extending our designs and line-up, and we’re working hard on the construction issues we faced last year. I’m really quite excited about it all, but in this entry I wanted to focus a little more on the root of the whole thing – what is the driving force behind our designs?
In my mind, there are two very big shortcomings in the way skis are currently made and marketed. The first shortcoming is the baffling array of skis that you can choose from when you look at the rack at a retail store. There are so many shades of grey – so many skis that are just fractionally different from the ones next to them, that it’s hard to know which ski is the one that will do the job you want. The differences between skis of the same line up are so marginal that I don’t believe I would feel the difference by moving up one or down one millimetre underfoot. These skis don’t have a reason for existing other than the company saw a small gap in their line-up and filled it up before someone else did.
The other great shortcoming about skis is the way they’re discussed in the retail environment. In trying to understand the difference between all the skis on the rack, retailers and reps (who are poorly informed, but not by their own fault) have a tendency to tell you about the technical differences, such as “well these skis are stiffer than those,” or “this one is five millimetres bigger underfoot than those…” It may be true, but it begs the question what is it going to FEEL like when I’M on them? Or what is it going to FEEL like on MY favourite run? The point is, the discussion is not based around skiing sensations, it’s based around technical details. Not all of us are ski designers, and we can’t necessarily translate what a technical difference will mean when we’re skiing.
There’s also a large amount of misinformation, or as we all call it: BS! Try this next time you’re in a retail environment talking about skis. Ask the rep about skis with a titanal layer in them… Ask them what titanal is, and most will tell you its an advanced titanium aluminum alloy. That’s BS. It’s named that way to let you think that, but the truth is titanal contains no titanium. It’s mostly aluminum and zinc. You can find the supplier link here: http://www.amag.at/AMAG-Titanal-R.1193.0.html?&L=0 Yes, it’s an advanced light-weight aerospace alloy that’s changing the face of skiing, but that’s no reason to be lied to…
The point is, as a consumer, its hard to be properly informed when you’re buying your next pair of skis. The information you get is hard to interpret, and what’s more, you can’t even be sure it’s true. At Crown, we’re doing our absolute best to keep from falling into that trap.
When we design a ski at Crown we follow a specific path, a design philosophy that guides our decision making, and keeps the discussion centered around the on-snow-experience. The starting point is “what’s the purpose of this ski?” The ski needs a job, or a role before we begin to talk about its shape or features. So the discussion starts with the snow, with a day of skiing, or a specific place to go skiing, or with a specific part of the season. The point here is to make it easy to understand how the ski is supposed to feel and it make it easy to evaluate its performance (does it do the job we identified initially?). It’s a skier-centred approach.
Then next stage of the discussion is to break it down into three critical aspects. They are the Skier, the Snow and the Terrain. We discuss each aspect in terms of being on the snow, not in terms of the ski’s construction. So we talk about what kind of skier we have: we might identify the skier as an aggressive skier who prizes adrenaline over everything else, or we might say they have a “flow” to their skiing that needs to be served. From this we get an idea of what kind of tasks the skier will ask of their skis. The same goes for snow – we identify what kinds of snow the ski will be in when it’s doing its job. This may be a whole variety, or a specific type. Finally, we talk about the terrain. The features (rock formations, vegetation, massive slide debris, etc) and aspect that the skier will be on are considered here.
Each ski may be slated to perform one job (a so called “quiver” ski), or may be mandated to perform in a variety of situations. At this point in the discussion, everything is wildly optimistic and idealized, and, most importantly, still based around the on-snow-experience. We may not be able to meet all the objectives in one design, or it may take a few prototypes and some revisions to get there, but the point is that we have a straightforward discussion about the ski, about how it FEELS on the snow, and based around YOU, the skier.
Only after this discussion has been flushed out, does design work begin. From here geometric features and their identified effects are determined to be either dominant, slightly dominant, incidental or adverse. Trade-offs for performance and construction are identified and the design work begins in earnest. But that’s another blog entry.